Gentle reader,
I am sure you are aware there is such a thing as an Internet Style. If you know this, I am even surer you have gone beyond the kind of academic or plain-talking, writing style I fancy I practice here (rather than the mandarin demanded by peer-edited journals) and the meditative, autobiographical, which I also practice. I imagine many readers revel in (get a great kick out of) or endure (as need dictates) that “in-group of savvy, sardonic media consumers” known as recap and commentary content-providers. Over the last couple of evenings, I’ve come across essays in traditional publications (from MLA solemnity to the venerable TLS and then the brilliant coterie left-leaning LRB), all of which seek to imitate and define that style, and amuse us by explaining the outlook of today’s popular Internet Writing.
Tom Rachman’s “Like. Whatever” is the most fun (TLS, January 19, 2018). Reviewing Emmy J. Favella’s A World without Whom: The essential guide to language in the BuzzFeed age, and Harold Evans’s Do I make Myself Clear: Why writing well matters, Rachman is. Just. Hilarious. Not behind a pay wall. Embracing this new way of writing does not mean writing incorrectly or sloppily; the point is to be entertaining and avoid (Heaven Forbid) the pedantic. First abolish Whom. No semi-colons allowed. Talk your words, and stay cool, unfazed. Figure out how to write sarcastically without offending the reader. When to use the asterick. Which “in” abbreviations (jk, Imfao). Rachman quotes Favilla deliciously: she declares the emoji “the most evolved form of punctuation we have at our disposal.”
I mean, what a time to be alive, seriously.
Evans is your gentleman from the Times, growling, irascible, the man with the impressive resume. Edited thousands of writers, the “complex thought processes” of such as Kissinger (mass murderers who consider themselves realistic, respectable, need complexity). Evans remembers typewriters and when “there was no meandering in cyberspace.” Evans does think the public is I mean seriously in trouble, confused. Someone is for health care but against the policy providing it. Induced bewilderment comes from the scuttling of credibility as a criteria altogether. Buzzfeed apparently has exposed important frauds amidst its attention-getting games.
Rachman does catch Favilla easily enough writing gibberish, gobbledygok. Citing Orwell’s irreplaceable “Politics and the English Language,” Rachman tells us Orwell was warning us against manipulative language, which Internet style is a new form of. What’s wrong with “It is what it is” or “whatever?”: cynicism and passivity oozed together. Rachman says we must not hum loudly until the opposition has left the room. The better fairer writer will seem to take into account the other side of whatever it is. And there are still writers writing in the way Evans once did, especially for the better TV programming and films. Much of this writing is about TV and for fan communities lured by franchise-worlds of evolving film characters and story events.
***************
Susan Herbert’s Dietrich: Cool cat
What I liked about Christine Photinos in her “After Cliffs: The new Literature Study Guide and the Rhetoric of the Recap,” in Modern Language Studies: Beatrice, 47:2 (Winter 2018):64-73 (probably not available online or behind a wall of some sort) is Photinos explains the attitude of mind behind the Recap style and genre, the posturing wry or snark-filled blog. What these writers are doing is creating the experience of being a member of an “in-community.” The point of all the many allusions left unexplained to the latest meme, slang, fashionable shows and characters or actors is to pull the reader into a shared discourse where he or she will feel in a crowd where everyone knows everyone else, or assumes such easy contact.
To characterize that community’s discourse, Photinos close-reads their tones, terms, conventions, and she finds at core the idea that valuing the material at hand, taking seriously whatever judgements are going on, is dismissed. The stance of arch mockery implies indifference to what is being peddled; summing up what is presented as obviously and all the time a cliche and nothing more turns serious thought or protest into something futile and childish (“take that”), or non-existent, a pretense.
A very few examples out of many cited by Photinos: Silas Marner is basically dismissed in the phrase “Time for a Montage!” For War and Peace, we read “Prince Bolkonsky has him sitting with the family as some kind of lesson about all people being equal. Or something”. “Ma Joad throws a hissy fit” sums up a chapter in Grapes of Wrath. Cat on a Hot Tin Roof summary: “[We] discover Big Daddy has been sick, however, and that he and his wife, who is known as Big Mamma (we’re not making this up), have been … ” It’s a trivializing: “Get ready for some excitement: next, Thoreau describes how he planted and cultivated his bean-field. Wow” (Walden). Lots of “in” terms from film and media art (“cut,” “pan,” “close-up”) are part of a shorthand that performs a chiding of anyone for sensitive emotion. We are not supposed to lose control, never ask for or feel sympathy. “Blanche starts rambling maniacally” (Streetcar); “Chill out, Jimmy” (Lord Jim). Lots of reassuring hedge language (“kind of”). Much of this is dressed-up cliffnotes in burlesque.
We need to attend to this insulation of the reader from vulnerability.
Photinos says this is also a an assumed male-male discourse (references to “bro” abound) presented as gender free. The recap discourages commitment to the material, any sustained inquiry into the ideologies at play that “critical reading would call into question.” So there is a pretense of evaluation. Not all recaps or commentaries are like this but enough are. She includes a list of other articles on the new writing. I recommend the whole of this issue of Modern Language Notes. Beautiful illustrations of Dante and other Beatrices, and good poems scattered across the issue.
***************
Jennifer Howard brings up the important issue of pay: the gig economy underlying much of this content production “doesn’t pay the rent.”: Again for TLS, this time March 23, 2018, is a review of a book about online culture and practices: Houman Barkat, Robert Barry and David Warner, edd. The Digital Critic: Literary Culture Online (see many articles by her). Howard begins 15 years ago when she wrote for Book World, a stand-alone pull-out review section of the Washington Post,and admits that many of the litbloggers who replaced her kind have morphed into “familiar bylines with publishing deals to match their strong opinion.” In the early years of writing on the Net, an appealing worthy writer could become “known to people of power and influence” who opened doors for him, so he could skip the MFA and slogging through different underling jobs.
But there is now “an spirally galaxy;” the old hierarchies have replicated themselves on the Net but a “snappy Twitter feed, a good pitch and some connections” can help a writer to progress to the head of the line. One problem is the demand for perpetual content: how can you provide seven good posts a day or even week? Superabundance accompanied by “quick takes” preclude genuine critical thinking. When Howard turns to writing as “pay-by-exposure,” (the payment you get is the exposure your writing attracts), she is writing about writers without a steady income. Not all causes paid in the days of sheer newspapers, and still don’t. You will have to work your way up through lesser genres to the editing desktop.
Howard ends on an essay from Digital Connection where Will Self laments the loss of solitude, isolation, loneliness, and the time to compose “long-form” fiction and essays. People online are surrounded by endless input/output, making it “hard to have the quality time alone with writing as writing.” Howard’s last remarks remind me of what I used to say to students as writing teacher: “we write alone but to pursue a career as a writer you become a social animal.”
Writing I would say is a social act. So there is a deep contradiction between what goes into the act of writing and how it has to function in the worlds of others. I like her hope that “perhaps counter-intuitively, the ties enabled (by online interaction), social media, web-based publication have a reach or tenacity that match or exceed what came before.” You are after all easily in more contact.
One online writer, Esposito writes that “so many of my primary literary relationships occur primarily by screens,” and the contacts in his case have been “durable.” Still, there is the qualification,that “who pays and who reads remain open questions” (I think) much more for someone online than someone off.
I hope I have not bored you, gentle reader.
Cat circa 1904-8 by Gwen John (1876-1939) Purchased 1940 by the Tate
Ellen
You didn’t bore me; you entertained me. Note use of semicolon!
I wish I could pull off the pizzazz of the style. I love a semi-colon and will not give up colons either 🙂
Yep! Been doing this for a while, makes me a beloved figure. Reminds me of Alex Pope, no?
Really appreciate the book suggestions. I’ve learned what little I know about this talk from FB friends who are students. Had not realized it was already codified. Haha. Thank you so much for this; I took notes this a.m.
Cheers
Laura
[…] on the topic of Internet experiences, specifically worlds of words and digital images, I report on a talk I heard at the Library of […]